10 TOP ISSUES FOUR YOUR INTERNET BUSINESS
You built a web store or consider to build a web site. You want it to have good looking. Hence, you pay web designer to create Flash, other fancy menus, and other gimmicks. However, you may still get low or no sales. Why? Because web site is not a graphic showroom. Flash, fancy menus, and others cannot make your site sells. You must design web site according to web marketing principle. After all, your website is a web marketing tool!
When it comes to designing your site, there are 2 ways you can
ultimately go. a) Designing for yourself and no one else, b)
Designing to fit web marketing and customer attracting methods.
Here are the top 10 issues you should always consider:
1) Flash vs. HTML vs. ASP vs. PHP: The type of code you use for
your site may have a huge impact.
- Flash is not yet ready to fully intergrate within web
marketing. Although technology is advancing, search engines
aren't moving quickly enough to include this style of coding in
their rankings.
- ASP, if your site is completely data base driven, make sure
that your code is writen into the page, not being pulled from
tables everytime. Also, make sure to pre-plan your meta tags
within the data base. Too many data bases out there never
implement a meta tag strategy.
- PHP/Java : These are both safe programming methods, just
remember to keep it clean and simple. Don't forget to test your
programming.
- HTML : Probably always going to be the programming method of
choice when it comes to servicing search engines and user
friendly web sites.
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2) Always test your site for bugs. Even if you think your
programming is perfect, most times it's not. Search engines /
Visitors will browse your site with more ease. Test your site
here: http://netmechanic.com oolbox/html-code.htm or here:
http://www.thewebclinic.com
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3) Make your site look as proffesional as you can. If you can't
hire a web designer / graphic designer, go out and spend a
little bit of money and buy yourself a really great template for
your site.
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4) Put up your site for reviews! This is so important because
other people's reviews will reflect exactly what your visitors
will think. Openin up to some reviews will create more sales.
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5) Promote proper "Title Tags". While promoting your site, make
sure to create a proper title tag that best describes your
entire site. Also, make sure to include your entire title within
all the "Link exchanges" that you make!
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6) Do not break any search engine / spamming rules! This is
crutial for your long term survival. Spamming is only a quick
fix with a high price attached to it.
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7) Implement a link building strategy for your site. Make sure
to include a link exchange program within your site when you are
designing it. So many people add it on later and it seems like
it doesn't belong with the site. Less people will want to leave
your site if your link resources looks like the rest of your
design.
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8) Always expand your information. Search engines / visitors get
bored quickly. Bringing in fresh, new content will keep them
interested and keep them coming back.
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9) Try not to get wrapped up in the "Google Dance". Too many
people start watching their online performance instead of
increasing it. Promote daily and always stick with it.
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10) Create banners, towers, buttons for people to use. It never
hurts having someone take your buttons and adding them to their
site for nothing in exchange.
