Friday, October 06, 2006

Publish Your Own eZine Without A Website

Publishing an ezine just got easier with the invention of blogs. Now ezine publishers can easily post past issues of the ezine on a blog and do not have to maintain a website for that purpose.

Publishing an eZine without a website is certainly possible since you really only need to be able to send your newsletter to your readers using email. However, most publishers like to post the past issues of the newsletters and this is usually done on a website. Also, in text email you cannot embed AdSense ads and other revenue generating items. In the HTML format of the website you are able to do this to develop some potential for revenue.

Also, the website gives you a location where you can post a form for new subscribers to complete for entry into your database. Having a web site is definitely an advantage in publishing an eZine, but it is not absolutely necessary.

A new concept that has recently developed is to use a blog to post past issues of the newsletters so people can read them in HTML format.

Let’s discuss a blog and blogging. Blog is short for web log. It is an online journal or newsletter that is published by someone on the Internet for public reading.

The largest blog site on the Internet is www.blogger.com. This site started in 1999 and was purchased by Google in 2002. The site on the Internet that keeps statistics on the traffic for every site on the Internet is called www.alexa.com. www.blogger.com always ranked very high on Alexa since it is so popular and has so much traffic.

Traffic to your site is the major factor for the success or failure of your site. Your site’s position on Google or Yahoo search engines for your key words will make or break you. Having your newsletter on Blogger helps since the Google spiders check the blogs quickly when new information is posted. This will give you much quicker exposure to the search engines than posting your newsletters to your own website.

Boomer eZine made a decision to continue to post copies of the newsletter on both the Boomer eZine web site and also on the Boomer eZine blog on http://boomer-ezine.blogspot.com.

There are some great advantages of using a blog for the archives of your eZine:

1. It is free.
2. You do not have to worry about setting up a website.
3. Publishing on a blog is very quick and easy.
4. You can include AdSense or affiliate advertising on your blog to generate revenue.
5. Setting up AdSense ads on Blogger is much easier than setting them up on your own website.
6. Readers can leave comments about your issues and interact with you.
7. Search engines see your new content faster than on your own website.

Since AdSense is such an important part of this program, I recommend that you join it first and then set up your blog.

AdSense is a Google program that you set up on your web pages. It reads the content of the page and automatically places ads on the page that match the page’s theme or content. When a reader clicks on an AdSense ad on your page and makes a purchase, you receive a commission on the sale. All you have to do is allow the AdSense program on your pages and Google does the rest. It is an ingenious system and one that has revolutionized advertising on the Internet. If you are not already a member of AdSense, you can join it at https://www.google.com/adsense.

Once you have set up your account, go to www.blogger.com and follow the three easy steps on the page. Once you open an account, you will name your blog, and then choose a template. There are several templates to choose from which is the hardest part of the set up. Don’t get too concerned about the template since you can change it whenever you want to.

Now you can set up the blog for your eZine. (You can have multiple blogs in your account). However, I would recommend that you create a blog about your thoughts and experiences while you are planning your eZine launch and make daily entries in that blog. This will give you experience on how to maintain a blog. I think you will have fun doing it. Just remember that the world sees your information in the blog so don’t give away any confidential information about your new eZine.

Thursday, October 05, 2006

Affiliate Alternatives - Google Adsense Program

Google Adsense is an alternative to affiliate programs for webmasters to make money online. This article tells you more about Google Adsense and how to use Google Adsense to make money.

Affiliate programs were once a great source of online revenue, a savvy webmaster with an eye for marketing could easily parley a site into a money making machine with a little luck and effort.

However, the evolution and growth of the Internet has hampered the growth of fortune making affiliate programs.

Constant search engine algorithm changes, along with the search engine's clear distaste for sites participating in affiliate programs; have made it a little more difficult to earn a healthy affiliate revenue.

An influx in the use of software programs that terminate cookie tracking and privacy programs that prevent webmasters from tracking referrers, have also hindered the affiliate sales channel. While it is still possible to make money through affiliate marketing, other alternatives ought to be considered.

A Healthy Alternative or Supplement Google's Adsense program allows approved websites to dynamically serve Google's pay-per-click Adword results.

This has become a popular alternative and an effective revenue sharing program for webmasters. Google's spider parses the adserving website and serves ads that relate to the website's content. While the Google's Adsense program still has some issues, they are making efforts to improve it.

The website maintenance related to Adsense is very easy and requires very little effort. Webmasters need only to insert javascript into the webpage or website template. The javascript calls the ad from Google and will ensure that ads are served each time a visitor goes to the webpage.

If the visitor clicks one of the Adsense ads served to the website, the website owner is credited for the referral. The implementation, while simple, has its drawbacks. Google dictates the format of the ads. Webmasters can select from a handful of preformatted text boxes that lack creativity.

A recent improvement allows webmasters to modify the ad boxes to resemble the website's color scheme. Still, a far cry from some of the creative ads webmasters are accustom to.

The example below reflects how the color scheme can be modified to match the look of the website, but the ads physically don't fit well into the overall website design. sample modified to match sites color scheme: http://www.hospital-software.com (scroll to the bottom)

Google determines the content of the ads that are shown/ Sometimes the ads are poorly targeted, and of no interest to the website visitors. sample of poorly targeted ads: http://www.real-estate-supply.com

Adwords can be a great addition to a website, and when well matched to the content the revenue stream from Google is consistent and effortless. sample of effective Adsense program: http://www.police-supplies.com (scroll to the bottom) http://www.small-business-software.net (scroll to the bottom)

Not that the Google Adsense program is not without its problems.as the reporting provided by Google is lacking. Google has not implemented any way to track multiple sites that serve ads (changed recently); they simply show the number of ads served, the percentage of clicks received, and the revenue earned each day.

Google does not disclose the amount of the revenue they share, what percentage of the revenue they earn and what someone can expect to receive for each click.

Webmasters with multiple sites will have difficulty determining which websites are producing the money in the Adsense program.

With affiliate programs many webmasters implement a new browser launch with each click off the site, Adsense removes the visitor from the website and there is not currently an option to launch the visitor into another browser. Early on Google implemented a filtering system that allowed webmasters to prevent a specific domain's ads from being served on the website.

Ad blocking meant that webmasters could prevent their competitors ads from being dynamically served on their website. Overall, adwords are great supplements to websites where affiliate programs are either not performing or when affiliate programs don't exist that target the sites content.

Give it a Try Implementing and maintaing Google Adsense program on a content site requires very little effort and can often bring a steady stream of additional revenue for webmasters.

Consider supplementing content and see what happens.

Things you have to know when start internet business

Everyone is drawn to the attraction that an Internet home based business offers. You can be your own boss and you don’t have to commute to work everyday. However, family can be one of the biggest attractions as well as distractions from a home based business. A home based business allows you to be home more often, but at the same time, your work time can be taken up with family responsibilities.

Another factor that you should consider is you will be transitioning to a completely different working environment. You will change from a people filled environment to a solitude work environment in your home. There are many factors you should think about when deciding to start a home based business. These factors will help you to decide if a home based business is right or wrong for you.

The first thing you should factor in is your personality. Are you the type of person who prefers to work alone or gets more work done when alone? Or do you prefer to work with people and become more motivated when you work with others? You should consider these very important questions before starting a home based business.

After this if, you still want to start your business then you should be sure to set your goals. You should know as much as possible about your business. An estimate on how much money you are going to spend and what your potential for profit is will help you in designing your goals. By being prepared, you can know what you can achieve and have your eyes set on a future goal.

For the best preparation, you should try talking to experts who have a business type similar to yours. Do thorough research on the business you are trying to start. This way you will be fully prepared for anything that may happen once you start your business.

One of the biggest and most important factors to consider is whether your home business is going to meet your financial needs. You should be sure you business is going to provide a steady, stable income that will meet all your needs.

It is also very important to make sure you are starting a business you are going to enjoy. Enjoying your job is the key factor that will help your business in the end. If you are interested in your job after a few weeks or months, you won’t be progressing much with your business.

Once you have started your home business there are still several things you should consider to help keep your business running smoothly. The most important of these is your working environment organization. You should be very organized with every aspect of your working environment. Everyone should be within arms reach and the area void of distractions. It should clearly be an office, but yet comfortable.

In addition, you want to keep a well-organized work schedule. Make sure you daily schedule is well thought out as far in advance as possible. If you stray from your schedule and let daily distraction get to you then you will soon have a backlog of work, which will cause you to become stressed.

In your schedule, make sure you provide for breaks and meal scheduling. You don’t want to be in front of your computer alone in a room for more than two hours. Missing breaks or meals will cause a strain on your body and can lead to many illnesses.

There are many benefits to a home based Internet business. While you may not have the same job security as other businesses and you can have lonely times, it is a rewarding career. Just follow the suggestions here and you come to enjoy your home based business.

Wednesday, October 04, 2006

10 TOP ISSUES FOUR YOUR INTERNET BUSINESS

You built a web store or consider to build a web site. You want it to have good looking. Hence, you pay web designer to create Flash, other fancy menus, and other gimmicks. However, you may still get low or no sales. Why? Because web site is not a graphic showroom. Flash, fancy menus, and others cannot make your site sells. You must design web site according to web marketing principle. After all, your website is a web marketing tool!

When it comes to designing your site, there are 2 ways you can
ultimately go. a) Designing for yourself and no one else, b)
Designing to fit web marketing and customer attracting methods.

Here are the top 10 issues you should always consider:

1) Flash vs. HTML vs. ASP vs. PHP: The type of code you use for
your site may have a huge impact.

- Flash is not yet ready to fully intergrate within web
marketing. Although technology is advancing, search engines
aren't moving quickly enough to include this style of coding in
their rankings.

- ASP, if your site is completely data base driven, make sure
that your code is writen into the page, not being pulled from
tables everytime. Also, make sure to pre-plan your meta tags
within the data base. Too many data bases out there never
implement a meta tag strategy.

- PHP/Java : These are both safe programming methods, just
remember to keep it clean and simple. Don't forget to test your
programming.

- HTML : Probably always going to be the programming method of
choice when it comes to servicing search engines and user
friendly web sites.

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2) Always test your site for bugs. Even if you think your
programming is perfect, most times it's not. Search engines /
Visitors will browse your site with more ease. Test your site
here: http://netmechanic.com oolbox/html-code.htm or here:
http://www.thewebclinic.com

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3) Make your site look as proffesional as you can. If you can't
hire a web designer / graphic designer, go out and spend a
little bit of money and buy yourself a really great template for
your site.

--

4) Put up your site for reviews! This is so important because
other people's reviews will reflect exactly what your visitors
will think. Openin up to some reviews will create more sales.

--

5) Promote proper "Title Tags". While promoting your site, make
sure to create a proper title tag that best describes your
entire site. Also, make sure to include your entire title within
all the "Link exchanges" that you make!

--

6) Do not break any search engine / spamming rules! This is
crutial for your long term survival. Spamming is only a quick
fix with a high price attached to it.

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7) Implement a link building strategy for your site. Make sure
to include a link exchange program within your site when you are
designing it. So many people add it on later and it seems like
it doesn't belong with the site. Less people will want to leave
your site if your link resources looks like the rest of your
design.

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8) Always expand your information. Search engines / visitors get
bored quickly. Bringing in fresh, new content will keep them
interested and keep them coming back.

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9) Try not to get wrapped up in the "Google Dance". Too many
people start watching their online performance instead of
increasing it. Promote daily and always stick with it.

--

10) Create banners, towers, buttons for people to use. It never
hurts having someone take your buttons and adding them to their
site for nothing in exchange.

Monday, October 02, 2006

Tips For A Successful Internet Business

Let’s take a look at Business and Business Philosophy. A business exists to :
1) provide a service or product to customers
2) to make a reasonable profit for the business owner.
3)to get income

In the past this took the form of two kinds of traveling salesman (the itinerant traveling salesman, working out of his wagon or truck, who brought otherwise unavailable products to places who simply could not economically travel the distance required to find those products….and the “drummer”, or “route salesman” who went to the various “fixed location” businesses and sold them their “restocking supplies”) and the “fixed location” businesses (stores) who carried a selection of “most needed” products in their store for customers to come in, select from and purchase. Pretty much this mode of operation stayed true from the mid 1800’s to the late 1900’s. But by 1990 there was a new inroad into this model of business – and business philosophy. Or was there? And just what was that inroad? The Inroad was “The Internet”, in existence since the 1960’s, started “going commercial” by about 1990.

It is now 2005 and this commercialization is an ongoing and evolving process. Business has changed and is changing. Many fixed location store fronts also have web locations and offer home delivery for online ordering, even for local customers. But how about “Business Philosophy”? It is changing, also? Or is it?Right now internet businesses are proliferating at an alarming rate. I cannot count and possibly no one can count the total number of internet businesses in the world today. There are probably between 100 and 1000 “new” internet businesses starting every day somewhere in the world, and this figure could be much higher. There even is a “new category” of business which has evolved, sort of to keep track of those businesses. No, it is not the electronic store front which offers products or services to customers anywhere in the world (though this is a major evolution from a standard “fixed location” real store front on your local street), nor is it the “hosting service” which electronically locates and “displays” your electronic storefront for customers to find. They are not unlike the building owner who sublets space for offices and stores.

The new type of business is the “search engine” which “locates, catalogues and categorizes” all of these various business enterprises and allows you to find what you are looking for.It is said that there are hundreds of different search engines out there, proliferating and multiplying like lemmings….and, like lemmings, falling by the wayside for various inadequacies. Except for the best and biggest. The number one “search engine” is probably Google. However, MSN is gaining and Alexa, All-the-Web, Alta Vista, AOL, Ask Jeeves, Lycos, Matilda, Scrub the Web and a few others may be considered the “major” search engines, those which comprise, say, 95% or more of total search engine use worldwide. There is possible a second type of “small business” brought to us by the Internet. This is the browser. In fact, the browser and the search engine work hand in hand and are completely different entities. Basically, they generally are set to work hand in hand and mutually complement one another. In fact, in my mind, the search engine is slightly more valuable but less independent.The Number One Browser is likely to be Microsoft’s Internet Explorer. But there are several more “major” browsers, which include AOL/Netscape, Firefox and Opera, as well as many more. These four probably comprise more than 95% of the worldwide “browser use” on the internet.

You could compare them (very loosely) thusly: look at the search engine as an exquisitely detailed map, showing not only everything that is there by business and location, but everything that is inside those locations – the books and other resources within a library, the entire stock of the local store, all the services of a print shop, etc. And look at the browser as the vehicle that gets you from where you are to the resources, products and services you are looking for. It’s nice to have such a detailed map but the map is useless without the ability to go there and see and use what is there.The search engine, slightly more valuable in a sense, is not a “stand-alone” item. It requires a browser to be truly functional. The browser, however, is a stand-alone item which benefits mightily by the information the search engine provides.

Compare the search-engineless browser to a long trip in a vehicle with an occasional rare find – a resource you may or may not have been looking for.So for you to be successful in your internet business endeavor you must not only be there – on the internet – and accessible to browsers, you must find a way to “be found” by the search engines and mapped so that the people using the browsers can find you.To do this you must do several things. You must build your web site cleanly and meeting the “search criteria” of the various “search engines”. Ideally you will want to use a pleasing layout, probably a cascading style sheet, optimize your verbal content for the search engine algorithms and engage the services of someone who really knows how to do this kind of work. You must also carefully, very carefully indeed, select the host for your web site.

Extra Income with Affiliate Marketing

Affiliate is cheap to set up, being a . Apart from setting up the home office itself, there are more costs involved in setting it up and get it running smoothly. Stuff like office tables, chairs and other home office accessories can get a little expensive depending on your choices, tastes and aesthetic sense.

The other costs involved will be at your induction into the industry. To generate that you will need to invest in finding web space, registering your own domain name and building your own website that would involve about $100 a year in recurring costs. This can be reduced by using template options for your website. Select a template that is professional looking, clean, aesthetic template and edit it to put in your information. Invest time, money and space well in quality content, although it will take a little time and patience, make sure the website is easy to read while fulfilling the needs of being an affiliate site. This will go a long way in securing more hits adding to your objective of extra income generation.
Find professional writers to do the content for your website. They are expensive but deservedly so, since they can make or break your web presence. Use their services by choice and prudence, remembering that it will ultimately affect your bottom line of that extra income you are chasing.
What you are investing today is your investment into your future and your success. Follow up your investment with zeal and commitment and there would be nothing stopping you from realizing your dreams through earning that extra income.
Rome was not built in a day; your extra income wouldn’t be either. It takes time to succeed in everything and anything. Patience and perseverance are keys to building any business. This article expectedly should have given you some insights into setting up and building a successful affiliate marketing business, and the direction you should take towards earning that extra income you have always dreamed about earning.
Keep going and it won’t be long before others approach you for advice and tips on how to be successful.

Ways to Make Extra Income Using the Internet

To capitalize on ways to make extra income you can (and should) use the Internet for test marketing:

(a) To establish demand for your extra income idea.

(b) To prepare yourself to take advantage of other ways to
i.e. developing a residual income stream.

Unless your first work is of outstanding merit and focused on an equally exceptional topic you will almost certainly require to cool your heels for a spell while your proposal for publication is being assessed for viability.

It could be several months before you receive a decision and with good reason; publishers assume 100% of the financial risk involved and so need to be 100% convinced that your writing-for-profit text is sellable before committing to the first round of expenditure.

Cooling your heels however does not mean to imply that you sit around doing nothing - not if you want to make money writing from the outset.

In this fallow period you ought to be concentrating your energies on some test marketing for your extra income idea book and there is no smarter or efficient way of accomplishing this than using the Internet. Do some engine searching (use google.com for fast results) to locate online publishers specializing in niche non-fiction.

Choose the one whose featured produce most closely meets the criteria of your own area of expertise and make sure that submission of your manuscript won’t cost you a penny and that your percentage of commission on sales is not less than 30%.

This is much higher than the royalty percentage you will receive when your book is published in hard copy format but then online concerns do not take on board the high risks incumbent on traditional publishing houses. What they do recognize though is that your work is just as much an extra income opportunity for them as it is for you.

You will very quickly become aware whether or not there is a genuine demand for your topic because sales for downloadable reading matter tend to trickle in rapidly from the outset of virtual publication.

The returns won’t be dramatic but if you clock up 50 to 100 sales over two to three months you can be reasonably certain that your work has a better than evens chance of making it in the real world of publishing and introducing you to other ways to make extra income.

This is how to determine whether your make-money-writing project hits the button enabling you to earn extra income at home.

That said, the quality of your writing is germane to success both online and offline. Vapid and unreflective won’t cut the mustard; sound and well reasoned writing will.

Sunday, October 01, 2006

How To Evaluate An Internet Business Opportunity

Many people are looking to the net to learn how they can make money online. If you
are new online,the best bet would be to join an internet business opportunity so that you can leverage on an existing system to make money online. This article will highlight three things that any prospective internet business owner should consider before joining any new internet business opportunity.May be you can .If you ,this is the correct way for you.

The first thing that anyone should do when evaluating an internet business opportunity is to search the internet to see if there are any critical views on the internet business opportunity you are exploring. Always remember that the official forums of any internet business opportunity will be very much favorable to the internet business opportunity. A quick Google search will be a good place to start. You might as well do your online reading to see what internet business opportunity you are getting yourself into if you are willing to invest money and time into it.

The second thing that you should do is to go to http://www.alexa.com and check the website traffic of the internet business opportunity that you are monitoring. If your prospective internet business is as active as it claims to be, its website traffic should be rising and you might want also to read the comments by other users on alexa on the website you are considering. While Alexa traffic reports may not be ultimately determinative of website traffic but it is a good start.

The third thing to figure out when looking a new internet business opportunity is the pay plan. There are MLM programs which pay you for people that upgrade in your downline and there are other doubler programs that are actually thinly veiled Ponzi scams. Take a hard look at the payment plan before you join or commit money to the internet business opportunity. When in doubt ask other experienced internet marketers online for their take on the business opportunity.

In conclusion, many people online face great problem figuring out what internet business opportunities abound online and hopefully these three simple guidelines will help you when you evaluate any internet business opportunity online.

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